It happens when I’m trying to explain Fetching Tags to someone without an actual tag or photo of a tag in hand, and it goes something like this:
. . .yes, by hand. they don’t really look like typical tags – they say things like Scratch My Butt, Rub My Belly, or people can make up something that fits their own dog like . . .
and in this moment, every cute, clever, witty, award-winning tagline that you have ever created and ordered, falls out of my head, and somehow, inevitably, THE only thing I can think of to say is
. . .like I Love Cheese.
And then I explain, in a backpedally sort of way,
You know, for a dog that really likes cheese, or it could say I HEART CHEESE, with a heart symbol. . .
and I find this particularly strange because I’ve never fed my dogs cheese. Never. Yogurt maybe, cottage cheese, of course, but cheese-cheese? Never. Add to that the fact that Nobody has ever ordered a tag that said I LOVE CHEESE. Really. So why is this The example that always springs to mind? No idea. There have been some cheese-themed tags over the years, but I LOVE CHEESE?
Nope.
Until now. Thank you, Tiger. Wherever you are. All is right with the world.
Presenting THE
I LOVE CHEESE tag.
pictured: Farm-fresh Chevre with Fetching Tag,
careless food styling by Jen.
Did I mention that I love cheese?
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{ 1 comment… read it below or add one }
Hi Jen!
I actually ordered a tag from you about 6 yrs ago that says “Gimme Cheese!” I recently had to put down my sweet Trixie but her peace collar with the tag attached is hanging from my rear-view mirror & I she is always goes w/me as a result. She would go bonkers everytime I said “cheese” & that was a sure-fire way to get her to come when nothing else worked. Btw, I also ordered a tag for my little doxie boy & have sent other people your way & they’ve ordered tags. Everyone says “where did you get that tag!” Thanks for your good work!